A key challenge plaguing global manufacturers is a lack of overall visibility into their production management and purchase order (PO) lifecycle, as well as a loss of sight into shipment tracking. This sore spot has been aggravated as consumers demand more information regarding their orders (and also want them delivered yesterday). This leading manufacturer of top-tier athletic apparel and footwear suffered intensely from these challenges, which ultimately led to a loss of end-to-end visibility within their supply chain.
source https://blog.amberroad.com/blog/order-collaboration-yields-roi-for-leading-apparel-manufacturer
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