Technology has made it possible to have almost all human knowledge at our fingertips, but this easy access to information has brought about the age of the informed consumer. More than ever before people are doing research on items before they make a purchase, taking everything into consideration. Product reviews, price, and quality are usually the focus. However, some consumers dig even deeper and ask about where and how a product was created, and how it will impact the environment after it is no longer useful. Goods that are produced by child or forced labor, are funding violent groups, or churn out massive amounts of pollution, are viewed negatively by consumers. This mindset at the dawn of the age of the informed consumer has no doubt been a driving factor in cultivating the demand for companies to focus more on their corporate social responsibility.
source https://blog.amberroad.com/blog/ethical-sourcing-the-business-imperative-and-advantage
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